YING CHANG IS
A LETTERER, DESIGNER,
AND ART DIRECTOR
BASED IN NEW YORK
Growing up in Taiwan, she was deeply influenced by her mother, a calligrapher, and father, a painter. Ying followed in her parents' footsteps and attended the National Taiwan University of Arts. After gaining her bachelor’s degree in Visual Communication Design, Ying bought an one-way-ticket to New York to further her study at the Pratt Institute and finished with a master’s degree in Communication Design. 
She was immediately hooked upon taking her first calligraphy class and when she was studying at the Type@Cooper Extended Program her true passion for lettering came into focus. Since then she has been creating logotypes and lettering works for a variety of brands and publications while continuing to contribute her design skill to the world of advertising where she has produced award winning campaigns.
Let's just pretend this is what I really look like when I am working!!!
I'm always up for fun projects!
Drop me a line and let's talk :-)
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I will get back to you as soon as possible!

ME BEING A RESPONSIBLE ADULT: 
Freelance Associate Creative Director @ TBWA\WorldHealth  11/2018 - Current 
Group Art Supervisor @ Biolumina  06/2018 - 11/2018
Art Supervisor @ FCB  02/2017 - 05/2018
Art Supervisor @ Concentric  04/2016 - 01/2017
Art Director @ Corbett (TBWA\WorldHealth) 02/2015 - 03/2016
Freelancer — 02/2014 - 02/2015 (Freelance Senior Art Director @ The Cement Bloc, Williams New York / Freelance Art Director @ Moda Operandi, CAHG, Factory 360 / Freelance Designer @ Partners & Partners, DeBeer/Forevermark)
Art Director @ CAHG (TBWA\WorldHealth) — 06/2013- 02/2014
Designer @ Benard Design — 02/2012-05/2013
Package Design Teaching Assistant @ Pratt Institute — 09/09-02/2010
SOMETIMES COOL THINGS HAPPEN:
"Lettering Fundamentals" Workshop @  Letterform Archive / 2020 September 
"Lettering: A Process of Finding Consistency in Space and Shapes" Talk TypeLab @ 2020 Typographics Conference 
Lettering work published in Typism 6 Book / 2020 April
Guest Speaker (Lettering Basics) @ SVA Basic Type 1 (teacher: Douglas Riccardi) / 2019 Nov
Featured Artist — 2019 Goodtype Follow Friday
"Flourish Script Lettering" Demonstration TypeLab @ 2018 Typographics Conference 
Best Launch Campaign / Client: Gilead - Harvoni — Manny Awards 2016 
Professional Campaign Gold Winner / Client: Gilead - Sovoldi — PM360
Brand Team of the Year / Client: Gilead - Sovoldi — 25th Anniversary Manny Awards
The Best Illustration - Self Initiation & For Sale — 2012 Greater China Illustration Awards 
2011 Illustration Exhibition - New York City Fusion Arts Museum
Featured Artist of July — 2011 Taipei Artist Collective 
2010 Winner in Illustration — Annobooks International Student Design Competition 
Government-sponsored art exhibition — 60-year Collection : 4 Generations Exhibition 
Silver Award — 2009 MSN X Gigabyte Laptop Graffiti Competition 
Nominated in Digital Media — 2006 Taiwan Young Designers' Exhibition ​​​​​​​
ONCE UPON A TIME, I STUDIED AT:
Cooper Union — Certificate in Typeface Design / New York , USA /2015
Pratt Institute — Master in Communication Design / New York, USA / 2010
Taiwan University of Arts — Bachelor in Visual Communication Design / Taipei, Taiwan / 2006